Six pages. Zero rounds of "that's not what we meant."
A software company with a clear brief and a history of agencies who heard something different. They needed a landing page and five subpages built to spec. Nothing lost in translation.
The situation
The company had tried this before. The brief was clear. The result came back as something adjacent to what they asked for — close enough that explaining the gap was harder than just accepting it. They needed someone who could take a detailed brief and build exactly what it described.
The challenge
The problem with most web projects isn’t ambition or skill. It’s translation. A brief goes in, interpretation happens, and something slightly different comes out. At six pages, each iteration of that gap is a round of feedback, a revision cycle, and lost time.
The CEO needed the first version to be the right version — or close enough that one pass resolved everything.
What we built
We documented the brief before starting. Every page’s purpose, its audience, its primary call to action, the content hierarchy — written down and agreed on before a single frame was opened. The Webflow build followed the document, not our assumptions.
Every request that came in during the build was integrated without pushback or re-scoping.
The result
Six pages live. Every request integrated. No rounds of revision on intent. The CEO’s note was that we listened and integrated — which sounds simple and is, in practice, rarer than it should be.
"They listened and integrated every request. That sounds simple but it's rare."
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